Stop Thief! Am I referring to the curator who allegedly stole a staggering 2,000 treasures from the British Museum collection over the last 30 years or the monumentally privileged white men who filled the collection with appropriated treasures in the first place? Well, both. Let’s start with the recently caught …
Read More »Where I See the Esports Industry Headed in 2022 and Beyond
It’s no secret that we’re living in a golden age of esports. Like pro wrestling in the 1980s, rap music in the 1990s and online gaming in the 2000s, esports have finally gone from an underground movement to mainstream pop culture adoption over the past decade. However, where the esports …
Read More »Why I Think Cannabis Leaders Should Be Talking About Terpenes
The first question most U.S. dispensary owners get from new customers walking through their doors usually has something to do with the percent of THC in their weed. It’s been all the rage in 2021. Based on conversations I’ve heard from leaders in the space, flowers on the shelves can …
Read More »How Content Creators and Influencers Can Leverage Crypto
Content creators and influencers are finding new ways to monetize their intellectual property, image and likeness, and increasingly this involves blockchain and cryptocurrency. The adoption of this new technology is creating a paradigm shift in how money flows through the entertainment industry’s ecosystem. Based on my experience as the co-founder …
Read More »3 Ways to Ensure Your Brand Is Creating More Meaning in the World
Now more than ever, business leaders are guiding a workforce and serving consumers who demand that brands stand for more than just profit alone. Smart leaders are asking: How do we harness the power of our brand as a force for good to create more meaning in the world? As …
Read More »How I Think Modern Music Consumption Promotes Micro-Niches
Varied tastes in music — or art in general — are nothing new. Typically, each new generation listens to music that differs (sometimes drastically) from the music of previous generations. And though musical genres have existed in one form or another for centuries, it wasn’t until the 1920s that musicians, …
Read More »How to Use GPS to Meet Your Customers Where They Are
As a business leader, do you want to know what type of content a person will view or what kind of ad might resonate with them? If so, you’ll want to know where they are. Luckily, the GPS on their phone can tell you. When you know a person’s location, …
Read More »How Brand Leaders Can Make the Most of the To-Go Cocktail Trend
Is there a single thing from the pandemic that people can agree on? Maybe just one: To-go cocktails are a wonderful thing and they deserve to stay. Why didn’t to-go cocktails exist before? Well, to put it simply: Prohibition, or more accurately, post-Prohibition. After the repeal of Prohibition, U.S. states …
Read More »My Thoughts on How Creators Are Shifting the Scales and Gaining Power in Gaming
During the pandemic, more eyes than ever have been on esports and the wider gaming world. Hours watched on platforms like Twitch and YouTube skyrocketed as new users joined the platforms and dedicated viewers extended time. While the pandemic was a catalyst for change, the trends highlighted in gaming have …
Read More »How Brands Can Engage Gamers by Understanding the Esports Community
Video game playing has exploded amid the pandemic and with it, an increase in brands interested in connecting with an audience that is more inclined to test new products — and has more discretionary income than the general public. Stuck at home and gaming more than ever, they’re presumably a …
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